Advice on the structured selection of a marketing partner for the sale of a Germany-wide residential real estate portfolio, including the conduct of a competitive bidding process.
Main Areas of Practice
- Design and structuring of a multi-stage bidding process to select suitable marketing partners
- Preparation of the bidding documents, including the scope of work and requirements for marketing concepts
- Identifying and approaching potential real estate brokerage firms and marketing specialists
- Conducting and managing the bidding process, including Q&A and bid evaluation
- Development of a scoring model to enable objective comparison of incoming bids
- Evaluation of marketing concepts, price proposals, and placement strategies
- Preparing and facilitating the decision-making process, as well as providing support during the award process
The focus was on the transparent, structured, and market-oriented selection of a suitable marketing partner to ensure the optimal placement of the portfolio.
